The 'REAL' Brides of Brisbane 

The Real Brides of Brisbane campaign idea had been in the works for a few months before officially launched in July 2021. As Brides of Brisbane is still a fairly new store we really wanted to create something that would represent our brand and what it stands for. The photo shoot allowed us to celebrate real women and their body positivity whilst also showing off some of our beautiful gowns that we have in store too.

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Women of all backgrounds, sizes and ethnicities get engaged every day and they all dream of finding a dress that makes them feel beautiful and confident. However, sometimes the journey to finding the 'one' can feel overwhelming and emotionally draining, especially in today's world where we are surrounded by so many different resources and platforms to endlessly scroll gown inspiration that unfortunately doesn't always reflect your everyday 'real women.

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At Brides of Brisbane we do believe there is a perfect dress for every woman and we believe the process to finding it should be filled with fun, laughter, positivity and self love. 

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The first step for us was to engage with real women through social media, some already married, some still brides to be and some that were not yet engaged. We encouraged our followers of all ages, sizes and cultural backgrounds to reach out if they would be interested in being part of a 'Real Women' campaign. 

The response we received was incredible, we were so overjoyed at how many women wanted to take part and embrace body positivity in bridal fashion. 

After starting on such a high, everything else seemed to fall into place.